Once users register for €5, they will be able to listen to and download up to three albums worth of tracks until April 15. “The industry has really rallied to the call to nurture and support the legitimate music market - their support will prove indispensable in drawing the attention of music fans to this event,” said OD2 chief executive Charles Grimsdale. This time the event includes Germany, France, Spain, Italy and the Netherlands. The company ran a first trial of the download concept in Britain last year. Image: APīehind the Digital Download Day effort is OD2, the digital music distribution company set up by British musician Peter Gabriel in 1999. An estimated 14 million people download music for free and burn it to CDs each month worldwide, according to German music industry representatives. Joining the effort are several smaller independent labels.Īll are terrified by the legacy of the first wildly successful file-sharing service Napster and the damage the industry says Kazaa and its ilk are doing to music sales. During that time Internet users can legally download over 160,000 titles from most the industry giants, including Sony, Universal and BMG. Though the initiative is billed as a “Day”, the campaign will actually run for over a week starting April 9. In response, major music labels in Germany and across Europe have teamed up to launch a so-called “Digital Download Day” to raise consumer awareness of the existence of legal digital music services. For the industry there is only one cause for the drop: Illegally downloaded music from Internet peer-to-peer sites like Kazaa, Grokster and Limewire. ![]() Sales of German records slumped over 11 percent last year, the second consecutive double-digit decline.
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